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HIKARI
ION DRINK

An ion supply drink, Hikari, with clean, chilled and dynamic appearances targetting the sports and middle age audiences. With the slogan " Rehydrate with Hikari " the lines upon the bottle are twisted lines of the different courts.
It's no matter the sports you play, there's always the lines. Football, Tennis, Basketball, Rugby or even Swimming. Athletes lose their energy and sweat between these lines and yet also gain their empower, strenth and victory between those lines. The bottle visuals alone, is difficult to communicate that message to the consumers.

HIKARI
ION DRINK

An ion supply drink, Hikari, with clean, chilled and dynamic appearances targetting the sports and middle age audiences. With the slogan " Rehydrate with Hikari " the lines upon the bottle are twisted lines of the different courts.
It's no matter the sports you play, there's always the lines. Football, Tennis, Basketball, Rugby or even Swimming. Athletes lose their energy and sweat between these lines and yet also gain their empower, strenth and victory between those lines. The bottle visuals alone, is difficult to communicate that message to the consumers.